Telegram Euro Cabinet Ads Accounts

Telegram’s ad platform lets brands reach their target audiences directly inside popular channels and bots, where users already spend over 4.5 hours a month. However, there is a catch: Telegram provides a variety of ad accounts. Depending on your goals, you’ll either work through a Euro or a TON account, each with unique features and payment options. You will learn how they differ and which setup can help you maximize your marketing budget in this guide.

Understanding Telegram Ads Accounts

Telegram Ads are sponsored messages that appear in public and private channels, in bots, and even within Search results. A quick look at the statistics from Adslee.com’s Telegram marketing report:

• Over 450 million people worldwide use the app every day.
• Users generate more than 1 trillion channel views each month.
• Over 10 million bots are actively used daily.

Unlike traditional social media ads that interrupt user feeds, Telegram Ads appear only within communities and chatbots where users are already engaged with content. They blend naturally with the surrounding messages and resemble genuine recommendations rather than obvious promotions. This makes the advertising experience less intrusive and more effective. To make your ads stand out even more, you can enrich them with emojis, banners, or short videos.

A Telegram Ads account is the control center where advertisers create, manage, and analyze their marketing campaigns. It’s the place where you choose target channels and bots, set budgets, manage payments, and track how your ads perform.

When setting up your account, you’ll also need to decide how you want to fund your campaigns and which features you’ll have access to. That choice comes down to the type of account — Euro or TON — each built to suit different goals and marketing strategies.

Targeting Options in Euro Accounts

There are four target categories in Euro accounts: Search, Bots, Users, and Channels. The Search and Bot options are the simplest to set up — you just specify the search queries you want your ads to appear for and select the bots where your promotion will be displayed. The User and Channel categories, however, offer more depth and flexibility for marketing optimization.

The “Users” group includes:

• Target countries. Customize ad delivery to users in a specific country or region.
• Target locations. Tailor ad placement according to the user’s IP-based country and city for more precise audience reach.
• Target user languages. Display ads based on the language selected by the user in the app.
• Target topics. Adjust ad placement based on audience interests. If a user follows several channels about the same topic, such as finance, they’ll see the ad.
• Target channel audiences. Reach subscribers of specific channels across Telegram. To do this, specify the relevant Telegram channels; their subscribers will see ads in other communities.
• Target device type. Display ads to users based on their device — all devices, Mobile, iOS, Android, or Desktop.
• Exclude specific topics or audiences. Prevent ads from reaching users with certain interests and subscribers of selected channels to refine your marketing spend.

You can target channels using the following options:

• Target channel languages. ​​Focus on channels that publish content in a specific language. 
• Target topics. Select channels based on their content topics.
• Target specific channels. Reach audiences of particular Telegram channels.
• Exclude topics or specific channels. Block ads from appearing in channels covering certain topics or in specific communities.

It is important to note that you cannot combine different options in the same ad. For example, you may choose to target users either by interests or by channels

Availability by Country

Euro accounts used to be available only in select markets, but that’s quickly changing as Telegram broadens its coverage and introduces access across more regions.

Full functionality (Target Users). This setup allows detailed audience segmentation — by country, language, device type, and interests. It’s available in several fast-growing advertising markets with highly competitive CPM rates:

• India: from €0.03 
• Indonesia: from €0.03 
• Brazil: from €0.35 
• Mexico: from €0.35 
• UAE, Qatar, Saudi Arabia, Georgia, Azerbaijan, Armenia, and Turkey: from €1 

Channel targeting (no topic selection). For broader campaigns or when full functionality isn’t available, you can target specific channels or languages. Approximate CPM rates by language include:

• Hindi: from €0.03
• Portuguese (Brazil): from €0.35
• Indonesian, Spanish, Turkish, Chinese (Simplified & Traditional), Malay, Vietnamese, Thai, Arabic, Bengali, Serbian: from €1

Conclusion

Whichever account you choose, make sure you define your marketing campaign objective clearly, understand the tools and limitations each one offers, and monitor performance to optimize and improve your campaign along the way.  Moreover, Telegram’s ad ecosystem is continuously developing — integrating blockchain technology, updating ad policy, and expanding global availability. Staying informed will help you adapt, remain compliant, and get the most from every campaign you run.